In his seminal book entitled “Maverick”, author Ricardo Semler, having inherited his father’s huge manufacturing consortium, and chose to re-invent his company’s operational procedures. Witnessing his father’s early demise Ricardo attributed his death to overwork. Semler chose to challenge every common tenet of business management in order to remove the common stressors on all involved. The book “Maverick” is “required reading” for everyone interested in whatsoever form of participation in the Mandala enterprise and project development. In it, he describes in great detail the learning curves his management and production staff underwent and succeeded in becoming one of the world’s greatest manufacturing giants during the worst economic downturn in Brazil.

 Synopsis: Maverick! : The Success Story Behind the World’s Most Unusual Workplace is a business autobiography by Ricardo Semler published in 1993 by Warner Books. The book relates the management succession and increasingly unorthodox ethos of Semco, which grew to become one of Brazil’s largest conglomerates.